JD’s online fresh food business JD Fresh recorded a 800% increase in sales year-on-year in the first hour of its June 18th grand promotion (618) – with the firm tipping the trend that first appeared during the COVID-19 outbreak to persist.
New industry analysis suggests that China’s fresh foods sales by e-commerce will continue to boom, after the Chinese New Year period and COVID-19 lockdowns initially caused trade to spike.
Sales of alcohol and fresh foods on e-commerce in China have surged during the COVID-19 epidemic, with market analysts predicting that the changes in consumer buying habits are here to stay.
Melons, berries and leafy vegetables have been singled out as major priorities in Food Standards Australia New Zealand’s (FSANZ) move to formulate a new standard to manage horticultural products at ‘high risk’ of causing foodborne illnesses.
Indian fresh produce specialist e-commerce platform FreshToHome is confident that private labelling and high quality are key new trends for the local online shopping scene, driving them to cut out the middle men and go direct-to-producer.
A severe drop in Vietnamese fruit and vegetable exports to China in addition to recent confusing regulatory changes could be signs of a major threat to the fresh foods trade between the two countries.